About the Company

“FLAIR” – introduced in 1976, commenced its success story 4 decades back with a range of metal pens under the guidance of Mr Khubilal Jugraj Rathod.

Over the years, FLAIR has expanded its business into multiple territories with the efforts of Mr Vimalchand Jugraj Rathod, the Managing Director, who was previously the chairman of PLEXCONCIL and currently the chairman of the Pen and Stationery Association of India”.

Maintaining FLAIR’s pillar-stones – ‘Commitment to Quality & Innovation’. Our products were sold by us and our distributors in 97 countries as of March 31, 2023″.

FLAIR is an ISO 9001 : 2015; ISO 14001 : 2015 certified company, adhering to global business & social norms. FLAIR has business associations with some of the pioneers of the writing industry. Our innovative brands are FLAIR, HAUSER, PIERRE CARDIN, FLAIR CREATIVE, FLAIR HOUSEWARE, & the ZOOX. FLAIR believes in producing products that evolve to meet the needs of the consumer, therefore all writing instruments have been made with a combined effect of expert craftsmanship, innovation, and agility, always keeping in mind the needs of the user.